Key Responsibilities 1. New Customer Acquisition Identify potential markets, catchment areas, and affluent customer segments. Generate leads through networking, references, field activities, and local marketing campaigns. Acquire new Savings Account (SA) and Current Account (CA) customers. Focus on HNI, affluent, self-employed, professionals, and business banking segments. 2. CASA Business Development Drive growth in CASA balances and liability book. Achieve monthly and quarterly acquisition targets. Mobilize deposits and improve customer wallet share. Ensure quality sourcing and portfolio profitability. 3. Relationship Management Meet prospective customers and understand their banking requirements. Offer suitable banking products and premium banking solutions. Maintain regular engagement with newly acquired customers. Build long-term relationships and generate referrals. 4. Cross-Selling Promote: Fixed Deposits Insurance Products Investment Products Wealth Solutions Loan Products (where applicable) Increase product penetration per customer. 5. Customer Onboarding & Compliance Complete KYC and account-opening formalities. Verify customer documents with originals. Ensure adherence to RBI and bank compliance norms. Deliver a seamless onboarding experience. 6. Sales Reporting Maintain Daily Sales Reports (DSR). Track leads, conversions, and business sourced. Review performance with reporting manager.

The Business Development Officer (BDO) role is a frontline sales and customer acquisition position, focused on expanding the bank’s retail liabilities base (savings, current accounts, deposits) while ensuring compliance and customer satisfaction. It is an entry-to-mid level role with strong growth potential in branch banking. 📋 Key Responsibilities Customer Acquisition: Identify catchment areas and generate leads through field activities, referrals, stalls, door-to-door visits, and local outreach. Acquire new customers for savings accounts, current accounts, deposits, loans, and digital banking services. Client Engagement & Onboarding: Schedule meetings with prospects, explain product features/charges, and assist with account opening. Ensure complete and accurate KYC documentation as per RBI guidelines. Maintain communication with customers during onboarding and provide post-onboarding support. Relationship Management: Build and maintain strong customer relationships. Conduct regular follow-ups to understand evolving needs. Identify cross-selling opportunities for loans, investments, and other products. Compliance & Reporting: Verify documents with originals, maintain confidentiality, and adhere to RBI norms. Submit daily/weekly sales reports and discuss progress with supervisors.

The Premium Acquisition Manager role focuses on acquiring and managing high-net-worth (HNI) clients, driving premium product sales, and ensuring superior customer service while meeting acquisition targets. It blends sales, relationship management, and compliance responsibilities, making it a strategic role in the bank’s premium customer segment. 📋 Key Responsibilities Client Acquisition: Identify and acquire premium/HNI customers through direct sourcing, referrals, and networking. Leverage social/professional networks, corporate connects, and events for lead generation. Product Sales & Advisory: Sell premium banking products: high-end savings accounts, wealth management services & insurance. Cross-sell and up-sell financial products tailored to client needs.

2 YEARS ND ABOVE EXPERIENCE IN CASA,CURRENT ACCOUNT & INSURANCE

Customer Acquisition & Onboarding Source new current account customers through direct sales, referrals, and local market outreach. Conduct KYC verification and ensure compliance with RBI and bank policies. Assist in account opening, documentation, and smooth onboarding. Relationship Management Act as the primary point of contact for current account holders. Build strong, trust-based relationships with SMEs, traders, and corporates. Handle queries, resolve complaints, and ensure high customer satisfaction. Business Development Achieve monthly and quarterly targets for current account acquisition and balances. Cross-sell allied products such as overdrafts, payment solutions, insurance, and digital banking services. Identify opportunities for fee-based income (forex, remittances, cash management). Market Intelligence Track competitor offerings and provide feedback to management. Participate in local promotional campaigns and networking events. Compliance & Risk Management Ensure adherence to AML guidelines, RBI norms, and internal audit requirements. Monitor account activity to flag suspicious transactions. Maintain accurate records and MIS reporting.

Role purpose Lead a bank branch to achieve business, service, and profitability goals while maintaining sound credit quality, strong customer relationships, and full compliance with applicable banking and co-operative regulations. Key responsibilities - Develop and execute the branch’s business plan for deposits, advances, fee income, and customer acquisition. - Grow and retain relationships with retail, SME, and other approved customer segments. - Oversee daily branch operations, cash management, service quality, and timely resolution of customer issues. - Assess and recommend credit proposals within delegated authority; monitor disbursements, documentation, renewals, and portfolio quality. - Track overdue accounts and work with relevant teams on early intervention and recovery. - Ensure compliance with RBI directions, applicable co-operative banking rules, KYC/AML requirements, internal policies, and audit controls. - Maintain accurate records and ensure timely completion of regulatory, management, and audit reports. - Lead, coach, and manage branch staff; set clear targets and promote a customer-focused, accountable culture. - Coordinate with head office and other departments on business, operations, compliance, and escalated customer matters. - Identify operational risks, prevent fraud, protect customer information, and escalate incidents promptly. - Represent the bank in the local community and build the branch’s reputation. Qualifications and experience - Bachelor’s degree in Commerce, Finance, Business, or a related field; a relevant postgraduate qualification is an advantage. - Relevant banking certifications, such as JAIIB or CAIIB, are preferred. - Substantial banking experience, including branch operations, business development, and credit; prior branch leadership experience is preferred. - Sound knowledge of banking products, credit appraisal, KYC/AML, and branch controls. - Strong leadership, communication, decision-making, and customer-service skills. - Familiarity with core banking systems and standard office software. Performance measures - Growth and mix of deposits, advances, and fee income. - Customer acquisition, retention, service quality, and complaint resolution. - Asset quality, overdue management, and recovery performance. - Audit and compliance results; timely closure of observations. - Operational accuracy, risk control, and staff development.